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| [C'MINO] | ||||
| objectives: brand- & communication concept / context: graphic design Prof. Andrea Rauschenbusch, collaboration with Katharina Hanel, UAS Muenster, 2004 |
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| [STRENGTH OF CHARACTER] Based on the spanish word »camino« (path, way) the name »c'mino« represents strength of character and self-awareness. Moreover, it communicates a relaxed manner, authenticity and the idea of a pause for a moment. »c'mino« differs from shallow anglicism and lifestyle platitudes in a likeable way. |
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| [C'MON, C'MINO] The name requires action. Furthermore, it suggests 'myself', 'mine' and presence of mind. |
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| [DOWN-TO-EARTH SNEAKER] In the advertising campaign, the product is not apparent. The advert consists of the first and a following page, which is placed some pages farther back. The following page offers the solution: the name of the product and the web address. The brand is well recognized by the characteristic logo apostrophe. |
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| [WIR MAGAZINE] | ||||
| objectives: editorial concept, message, naming&logo, layout, storytelling / context: graphic design Prof. Andrea Rauschenbusch, collaboration with Katharina Hanel, UAS Muenster, 2005 |
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| [BELIEVE MAGAZINE] Editorial: When did we hear the word »heroes«, lately, … or when did we read it or spoke it out by ourselves? Definitely not so often. What is to blame for this? Aren't there any heroes in our time or are we not able to perceive them anymore? Did we just forget how to believe in heroes and how to be a hero? From our point of view, heroes deserve to occupy a certain space in every society and at all times. And if we look closely, we can find them: they are among us. Mostly in a quiet way, next to people acting out false pomp and pathos, sometimes in secrecy, but always there and always honest. We need to sharpen our senses concerning heroes and we will perhaps discover a certain amount of hero potential within ourselves. […] We believe in heroes! |
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| [CIRCLE] | |||||
| objectives: tableware on the sofa / context: »eating habits« UAS Muenster, 2005 | |||||
| [EATING HABITS] The dish combines eating with comfort. Unlike familiar tableware the product suggests interaction, communication, offering and handing-off. The circle as geometric shape implies stillness and motion at the same time. Forming a handle at the seam part, the bowl can be held with only one hand. The container does not overbalance and the leftovers are easily taken out by slightly tipping the bowl. |
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| [1] rack for clothes, beech wood - model and prototypes | ||||
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| [RE.ACT] | ||||||||
| situation: portable television within living space / context: collaboration with Loewe Opta GmbH, UAS Muenster, 2006/2007 | ||||||||
| [LIVING SITUATIONS BETWEEN HOME CINEMA AND IPOD] - The intention is to differ from familiar aesthetics of electronic equipment. That means to move away from bulky black boxes towards playfulness and spontaneity. The product can be used in any situation according to personal requirements. Market positioning between home cinema and iPod. - Basis of the concept is the specific division of weight by separating the screen from the heavy-weight components. The simple fastener represents a provisional device in contrast to the precise and defined visual appearance of screen and chassis. It conveys a character down-to-earth and offers free decision where to place the screen. Cable, fastener and screen handle got a matte surface which defines the parts that are meant to be touched. The second intention is to set up television in a more creative way. Combining tv and internet, it is no longer just a passive medium but much more a self-determined one. |
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| 1 ------- | ||||||||
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| 1. screen(OLED foil), 19" / 5mm 2. flexible cable, fastener 3. chassis: speaker, DVD drive, display, docking part |
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| [SHEL'TR] | |||||||||
| situation: need of privacy en route / context: diploma thesis, UAS Muenster, 2007 - Prof. Torsten Wittenberg |
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| [WHERE IS HOME?] With a surrounding embrace and high backing, the seat »shel‘tr« offers a feeling of protection and privacy by creating a defined, separated space in the midst of daily information overload. Especially for people in transit staying at the waiting area somewhere between A and B, it offers a place for retreat and reflection. |
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| 1. SURFACE: leaves made of polyurethane laminated with fabric 2. VOLUME: seat made of moulded polyurethane foam, padding: polyurethane foam, cover in fabrics 3. LINE: base in powder-coated stainless steel |
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| [SHEL'TR] | |||||||||
| situation: need of privacy en route / context: diploma thesis, UAS Muenster, 2007 - Prof. Torsten Wittenberg |
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| [WHERE IS HOME?] With a surrounding embrace and high backing, the seat »shel‘tr« offers a feeling of protection and privacy by creating a defined, separated space in the midst of daily information overload. Especially for people in transit staying at the waiting area somewhere between A and B, it offers a place for retreat and reflection. |
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| 1. SURFACE: leaves made of polyurethane laminated with fabric 2. VOLUME: seat made of moulded polyurethane foam, padding: polyurethane foam, cover in fabrics 3. LINE: base in powder-coated stainless steel |
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| KATHRIN MUELLER ZUELPICHER STRASSE 333 50937 KOELN, GERMANY kjm.m(at)web.de |
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